CHALLENGE
IMAX delivers a cinema experience like no other. Through heart-pounding audio, awe inspiring images and immersive experiences, IMAX provides movie magic every time the lights go down.
This special occasion should begin from the very start.
So how can IMAX reimagine their 60 second pre-show video to draw audiences in and get them excited about the experience that they are about to have?
This special occasion should begin from the very start.
So how can IMAX reimagine their 60 second pre-show video to draw audiences in and get them excited about the experience that they are about to have?
FACT
There are sounds and things in nature that humans can neither see nor hear.
We risk losing the beauty of the details.
IDEA
A 45’’- 60’’ video showing the formation and subsequent drop of a snowflake.
Every single detail of the process will be visualized and heard right up to the impact of the snowflake, which will in turn cause an amplified reaction.
The video will end with a concluding copy that reads: imagine the storm.
Every single detail of the process will be visualized and heard right up to the impact of the snowflake, which will in turn cause an amplified reaction.
The video will end with a concluding copy that reads: imagine the storm.
This is a D&AD New Blood Awards 2023 competition project. The video was made using stock footage
